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Here’s what the census should only ask and it should be by individual not household:
Age
Citizenship status
Dependants
Rural or urban
Education level
Employment status
I don’t think anything else is needed. Anything else just starts to get in our business and split us into special interest groups.
They just need to know how many people there are. Right?
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In 2007 I read the book: Made to Stick by the Heath brothers. Having worked in PR and taught school, I found it fascinating. Why do some ideas succeed while others fail? Why do some politicians win elections? The brothers boiled it down to ONE grabbing slogan. They discovered if too many were used, then the message was not clear.
I believe we need such a slogan - heart and mind grabbing - as we move forward to the referendum. Thoughts?
