MAHA has officially gone mainstream. Note these numbers, they’ll be important later: 10,000 vs. 400. Last night, CBS’s 60 Minutes aired a pro-MAHA segment with HHS Secretary Robert F. Kennedy, Jr., tearing Big Food a new evacutory aperture. Later last evening, CBS ran a story that —shockingly— didn’t compare Kennedy to a Third Reich warlord, headlined, “RFK Jr. says ultraprocessed food manufacturers hijacked GRAS ‘loophole’ to use questionable ingredients.”

It was bad news for Ho-Hos, Ding-Dongs, and birthday-cake-flavored Doritos. “There is no way for any American to know whether any product is safe if it is ultra-processed,” Kennedy said in the interview, which also featured former FDA Commissioner David Kessler (Bush/Clinton-era), who disagreed completely with Kennedy’s vaccine positions— but wholeheartedly agreed with the Secretary about food. (Kessler’s not just any old former FDA Commissioner— he led the charge against Big Tobacco. Now he’s back.)

The ...